Leadership, management, and engineering all recognise the need for speed; the need of a business to make money. Leadership feels this urgency and is incentivised to meet the customer’s needs through sales, thus keeping the business alive. Management is incentivised to drive product development to go ever faster to beat the competition. Engineering tries to solve the problem their way: produce more code more quickly! Yet many of us are left with the frustrating experience of watching our productivity trend ever downwards. Whether or not we have reports and metrics, we often feel that there’s something wrong. We feel like we should be going faster. How can this be?